The Last Mile of Wine Delivery: A Crucial Finish
In the beverage industry, much like the final impression a wine leaves on your palate, the last-mile service delivery is the crucial finish to the intricate logistics operations. This stage marks the product’s journey from the warehouse to the doorstep of the end customer and is pivotal for ensuring customer satisfaction and loyalty. Let’s explore the nuances of this crucial last mile in wine logistics.
Australia, recognised as the eighth most attractive wine market globally by Wine Intelligence [1], has witnessed a significant climb of nine places between 2022 and 2023. Imported wine commands an estimated 20 percent share by volume in the domestic market, with New Zealand leading at approximately half of all imports, followed by France (20 percent), Italy (17 percent), and other contributors (10 percent). [2].
Last-mile service delivery is the final leg of the supply chain logistics, focusing on wholesale delivery to restaurants, bars, and retail establishments. The success of this last step is paramount, as it directly impacts customer satisfaction, brand reputation, and overall competitiveness in the market. In the beverage industry, where the finish is crucial to consumer preferences, ensuring a strong finish in the delivery process becomes imperative. Businesses face various challenges in last-mile service delivery, such as accurate tracking, route optimisation, and effective customer communication.
Technology offers practical solutions to address these challenges: Track and Trace, 24/7 online visibility of your supply chain. Avion’s digitalisation and monitoring capabilities cover every phase of shipment, from production to final delivery, enabling international customers to track their shipments and plan warehouse stock management. This results in reduced transport costs and optimised supply chain management. Data loggers, sensors for monitoring and recording environments, to ensure the quality of the food and perishable products during the journey transport.
Our Warehouse Management System (WMS) monitors all warehouse operations, from goods entry to processing and delivery (B2B/B2C). Integrating with other management systems provides complete visibility of handling and stock management for each item or SKU. Utilise the full potential of your data. Avion’s WMS seamlessly integrates with our Transport Management System (TMS) and other e-service platforms, transforming orders into shipments, streamlining operations, and significantly reducing errors compared to manual data entry.
Avion is a key player in wine logistics, providing innovative Third-Party Logistics (3PL) solutions tailored to overcome the unique challenges of the supply chain. Leveraging strategic partnerships, we facilitate seamless cross-border wine movement, enabling wineries to expand their reach. With a dedicated team, we guarantee compliance with local and international regulations, minimising delays and ensuring a smooth customs clearance process.
Avion specialises in shipping from Southern European ports: notably La Spezia, Italy, which offers a strategic advantage. Transit time from La Spezia to the East Coast of Australia is 12-14 days shorter than from Northern European ports. Shipping cargo from Austria, Switzerland, and Southern Germany via La Spezia, reduces transportation distances and emissions compared to routes via Hamburg or Rotterdam. The journey to Sydney takes only 33 days, making it an attractive choice for businesses looking to streamline their supply chain and minimise environmental impact.
As the beverage industry continues to evolve, last-mile service delivery remains a critical factor in meeting customer expectations. Avion International Australia’s commitment to 3PL excellence demonstrates the importance of a strong finish in the logistics process, ensuring that the world’s finest beverages, particularly wines, reach consumers with the quality and integrity they deserve.
Your Avion International Australia team, dedicated to wine & beverage shipments will identify the best solutions for your logistics operations. Contact us today: Avion International Australia
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