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Packaging and shipping of the art installation by the Bracco Group


As a partner of the Bracco Group, Avion was in charge of the art management service for the packaging and transportation of the artwork “The Beauty of Imaging”.

We gave wings to the art installation to fly it from Milan to Dubai, where it will be introduced by Bracco Group to all visitors of the Italian Pavilion at Expo 2020 Dubai (01. 10. 2021 – 31. 03. 2022).

The project by Studio Giò Forma in collaboration with Italian excellence in Tech and Video Art, involves a monumental installation reproducing a large anthropomorphic totemic element, a giant 4 meters high, which was committed to us following a meticulous description of all its components:

  • 225 LED units
  • 82 screens
  • 1 km of cables
  • supporting structure and base


The Avion service for the artwork packaging and shipping

  • For a safe transport we have appointed the creation of 6 wooden crates tailor-made, so as to ensure the right space for all the delicate several technological devices of which the artwork is made.
  • We then increased the level of protection by equipping the crates with shock-absorbing bearings to which all the tech elements were individually fixed, to avoid oscillations during the handling of the crates.
  • After packing, the work arrived at our Milan warehouse where it was further checked and prepared for transport by truck to Malpensa airport.


Managing the shipment of such an installation required a lot of care in preparing the crates, loading and unloading the artwork and supervising the airplane boarding but, having successfully completed the service, we are proud to have been part of this great exhibition that will be enjoyed by an audience from all over the world.