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Sustainability has several meanings and generally involves the balancing of environmental, social and economic concerns. Ultimately sustainability requires a company to ensure that its business needs are being met without compromising the needs of future generations. Studies show that sustainability is a huge trend in packaged goods, and as environmental issues continue to be a top concern for consumers. Sustainable practices are now a core business value for many companies, and shippers are also operating “green” initiatives driven by consumer preferences, brand reputation and economic goals.

Studies show that approximately 81% of shippers are more invested in sustainability today than they were three years ago. This number is indicative of the growing trend in sustainable practices, consumer buying preference and loyalty towards companies who actively prioritise green practices. Customers and stakeholders now expect shippers to use sustainable business practices while pressure is increasing to continually improve delivery times. However, contradictory to expectations, studies found that around 61% were willing to wait longer for delivery if reassured that the delay would be better for the environment.

The juxtaposition between consumer demand for fast delivery and the desire to support environmentally friendly shipping practices is clear. The pressure to deliver, demands a more collaborative approach from all members of the supply chain than ever before. The COVID-19 outbreak and subsequent lockdowns saw consumers turn their attention to online shopping, increasing the pressure on shippers and supply chains across the globe. The e-commerce industry is growing at an exponential rate, and so is the environmental impact, hence the rise of sustainable e-commerce. Many business owners now consider sustainability as a guiding practice in the decision-making process that directly impacts the environment. The increase in focus on sustainability flows through every step of the supply chain, and freight forwarders are no exception. Forwarders such as Avion offer emission friendly choices and a range of services designed to reduce waste along the entire supply chain, improving efficiencies and decreasing environmental impact.

Businesses across the world have faced unprecedented disruptions to their domestic and international supply chains over the past year. The situation looks set to continue for the foreseeable future. Despite pressure on shippers and forwarders to deliver on time AND employ environmentally friendly practices, both are stepping up to the plate and proving their worth as essential economic players. Supply chains have been a vital lifeline in response to the pandemic, ensuring food, medical supplies and other necessary items get to where they are needed most. Sustainable practices and superior customer service lie at the core of the modern shipping business model and help develop client loyalty and guarantee longevity in a cut-throat industry.

The world is our business and Avion International Freight Forwarders takes sustainability seriously. Additionally, Avions global network of partners also embraces sustainable practices ensuring the entire company makes a difference worldwide.

Contact us today on 02 9326 8400 to discuss your international and domestic freight forwarding needs.