This year, Avion Company S.p.A. marks a major milestone — three decades of connecting businesses and people across the globe. From its founding in 1995 to a modern network of specialist offices and partners, Avion’s story is one of steady growth, people-first culture, and a willingness to adapt to changing trade flows and customer expectations.
A Journey Defined by People
Every milestone in Avion’s journey has been shaped by the people behind it. From its founders to its global teams, Avion’s story focuses not just on freight and trade lanes, but on the human connections those operations make possible.
For Massimo Giordano, Avion’s founder and CEO, the last three decades have been about much more than business expansion. “Our philosophy has always been that logistics is about more than moving goods. It’s about building trust, supporting communities, and creating long-term value for our partners. That belief has carried us through 30 years, and it will carry us forward.”
Working alongside him, Manuela Giordano, Chief Operating Officer and Quality Assurance Manager, has been instrumental in shaping Avion’s people-first culture. “For me, success comes from two things: creating real value for our customers and empowering the team that delivers it. Logistics is a people business at its core — when our people thrive, so does Avion.”
Manuela’s influence extends to promoting workplace equality and professional development, helping create opportunities for women in a traditionally male-dominated sector. At Avion, inclusivity is not just a policy — it’s part of the daily culture, from mentoring colleagues to recognising individual contributions across offices worldwide.
Avion in Australia
Avion’s reach extends beyond Italy, with offices in Australia helping connect local businesses to international markets. Since opening in Sydney in 2008 and later expanding to Melbourne and Queensland, the Australian team has brought the same people-focused approach to clients across the region.
“Thirty years is more than a milestone — it’s about the people who make Avion what it is,” says Marco Viglietta, Managing Director of Avion International Australia. “From our Italian roots to our global teams, every colleague and partner has played a part in this incredible journey, and we’re proud to share it together.”
Avion Day 2025: A Celebration of Togetherness
To mark the anniversary, colleagues from Italy and international offices gathered for Avion Day 2025 — a full day of sports, team building, and celebrations.
From friendly competitions and collaborative problem-solving challenges to shared meals and storytelling sessions, the day reinforced what Avion has long believed: its people are the most important asset.
“Avion Day is a moment to pause, reflect, and celebrate everyone’s contribution,” Marco adds. “It’s about enjoying what we achieve together, not just what we deliver.”
Growth Through Innovation and Versatility
Over 30 years, Avion has diversified its services to include air, sea, and road freight, as well as specialised logistics for art, cultural projects, and humanitarian shipments. Its teams coordinate complex, time-critical operations across continents, helping museums move artworks safely, managing medical supplies in humanitarian crises, and supporting high-profile events that demand precision and creativity.
This versatility is exemplified by recent collaborations with Villaggio Italia during the Amerigo Vespucci World Tour and Ultimate Hospitality at the Formula 1 Italian Grand Prix, demonstrating Avion’s ability to deliver under pressure while adding cultural and experiential value.
Looking Ahead: Strength in Focus, Reach in Action
Avion’s next chapter will build on its strengths in key vertical markets while extending further into the events sector — a space where agility, precise coordination, and a touch of creativity are essential. The company’s growth will be guided by digital innovation, sustainable operations, and a relentless focus on customer needs, ensuring it continues to meet the evolving demands of global supply chains.
As transparency, resilience, and sustainability become ever more critical to clients, Avion is committed to further digitalising its operations and deepening its environmental and social initiatives. With leaders like Massimo and Manuela charting the course and an international team driving delivery, Avion enters its fourth decade ready to evolve while staying true to its core values of quality, responsibility, and people-first service.
“Thirty years is not just a celebration of what we’ve achieved — it’s a promise of what we will continue to build,” reflects Marco Viglietta. “Together, with our people, our partners, and our communities, Avion’s journey continues.”
About Avion International Australia | About Us
Avion International Australia provides reliable freight forwarding and logistics services across air, sea, and land. Combining local expertise with global reach, we deliver tailored solutions that ensure the efficient movement of goods and the continuity of supply chains. Our team focuses on operational excellence, risk management, and transparent communication, providing businesses with a professional, dependable partner for all their logistics needs.
Reach out to our team to explore how we can bolster your business with dependable, punctual, and comprehensive logistics services. Contact us here or connect with us on: avionaustralia.com, Facebook, LinkedIn, YouTube
